Since Version 2.5 WordPress support so called Shortcodes. They have been introduced for creating macros to be use in a posts content. This Video tutorial will teach you how to create custom WordPress shortcodes

More video

Shortcodes WordPress
Hardcode your Shortcode

Further Reading

WordPress Shortcodes: A Complete Guide
WordPress Shortcodes: The Right Way
How to Add A Shortcode in WordPress?
Codex Shortcode

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